Welcome to Marketing in a Flash!
If you’re looking for a clear, practical way to build a marketing strategy that actually works for your business, you’re in the right place. Developed by University of Maine Cooperative Extension and the Maine Business School, this course breaks down marketing into approachable, real-world steps you can apply right away—no jargon, no guesswork.
In this self-paced, fully online course, you’ll follow the journey of a small business, Forget-Me-Not Flowers, as they move from scattered decisions to a cohesive marketing strategy using the 4 Ps: Product, Price, Place, and Promotion. Along the way, you’ll apply the same tools and frameworks to your own business, helping you make confident, connected decisions about what you offer, how you price it, where you sell, and how you reach customers.
In approximately 3–4 hours, you’ll build a complete, aligned marketing strategy grounded in your values and your customers’ needs. Upon successful completion, you’ll earn the Marketing in a Flash Micro-Badge, a digital credential you can share on LinkedIn, résumés, or professional profiles to demonstrate your ability to develop and apply a cohesive marketing strategy.
What You’ll Learn
Identify your ideal customer and use a persona to guide marketing decisions
Define and refine your product based on customer needs and differentiation
Choose a pricing strategy that reflects value and supports your business goals
Evaluate distribution (place) options, including direct, indirect, and hybrid models
Apply promotion strategies to reach and engage your audience effectively
Understand how the 4 Ps work together to create a cohesive marketing strategy
Adapt and evaluate your strategy as your business grows and changes
Successfully complete this learning experience and you will earn the Marketing in a Flash digital badge! This badge is verified by the University of Maine Cooperative Extension and the Maine Business School and can be shared on a resume, LinkedIn, or other social media page, or on a website. It is linked to you and contains the data needed to prove that you have the knowledge from this learning experience! Share it with potential clients or employers!
Technology Requirements:
The course content will be entirely online on Brightspace. An email address, access to a reliable internet connection, the newest version of your web browser, and an electronic device (i.e, laptop, desktop, iPad, or tablet) with video/audio capabilities are required to complete this course. If you need technical assistance with registration or a reasonable accommodation to participate, please contact: extension.brightspace@maine.edu
Accommodations: If you need a reasonable accommodation to participate in this course, please contact us at extension.brightspace@maine.edu
