Course Description

Welcome to Marketing in a Flash! If you’re looking for a clear, practical way to build a marketing strategy for your business, this course is for you. Developed by University of Maine Cooperative Extension and the Maine Business School, the course breaks marketing into approachable, real-world steps you can apply to your business.

In this self-paced, fully online course, you’ll follow the journey of Forget-Me-Not Flowers, a small business moving from scattered decisions to a cohesive marketing strategy using the 4 Ps: Product, Price, Place, and Promotion. You’ll apply the same tools and frameworks to your own business as you make decisions about what you offer, how you price it, where you sell, and how you reach customers.

In ajust a few hours you’ll build a complete, aligned marketing strategy grounded in your values and your customers’ needs.

What You Will Learn

• Identify Your Ideal Customer: Use a customer persona to guide your marketing decisions.
• Define Your Product: Refine your product based on customer needs and what makes it distinct.
• Choose a Pricing Strategy: Select pricing that reflects value and supports your business goals.
• Evaluate Place and Distribution: Consider direct, indirect, and hybrid distribution models.
• Plan Your Promotion: Apply strategies to reach and engage your audience.
• Connect the 4 Ps: Understand how Product, Price, Place, and Promotion work together to create a cohesive marketing strategy.
• Adapt and Evaluate Your Strategy: Adjust your strategy as your business grows and changes.

Benefits of the Course