Branding isn’t just for companies - it’s a powerful concept for individuals navigating today’s professional environment. The perceptions and opinions held by others can significantly influence your career trajectory and ability to achieve your professional goals.

This course explores the importance of defining and managing a personal brand, offering strategies for developing and communicating your brand. You will also learn how to maintain, protect, and evolve your brand over time to remain relevant in a changing professional environment.

Learning Goals

• Explain the importance of defining and managing a personal brand 
• Describe how to define and develop a personal brand
• Develop strategies for communicating a personal brand to stakeholders and others 
• Outline a plan to manage a personal brand (maintain, protect, and evolve) over time by applying strategies discussed in class 

Who Should Attend? 

This course is perfect for anyone looking to develop and refine their personal brand. 

Contact Hours/CEUs

4.0/0.4

Instructor

Camilo Echanique

Questions? Contact usmpdp@maine.edu or call 207-233-3002