Unlock the secrets to building high-impact products and businesses by mastering the art and science of product-market fit. This hands-on, practical course is tailored for startup founders, aspiring entrepreneurs, B-school students, and professionals charged with finding product-market fit in their organizations. Experience a systematic, step-by-step journey, from understanding customer needs to rapidly iterating your minimum viable product (MVP) using hypothesis-driven experimentation. With expert guidance, interactive sessions, and actionable tools, you’ll leave ready to lead product discovery, de-risk innovation, and achieve sustainable customer traction—no prior product management experience required.

Learning Objectives

• Identify and segment their target customers through research, personas, and interviews.

• Uncover and prioritize underserved customer needs using lean discovery techniques and the “Five Whys” model

• Define a differentiated value proposition and articulate how their product stands out from competitors

• Develop an MVP feature set and prototype that aligns with real customer pain points.

• Design and conduct lean experiments to test hypotheses, gather rapid customer feedback, and iterate solutions

• Evaluate product-market fit using key metrics and feedback, refining the product and go-to-market approach accordingly

• Apply frameworks such as the Product-Market Fit Pyramid and Lean Product Process to any new product, service, or feature

Instructors

Manish Sharma